Certain occasions are great for brands to advertise their product due to the great amount of viewers on the other side of the screen. The problem usually is that apart from the high cost of airing the commercial, the competition is fierce, and therefore it is necessary to create something original that the audience will remember. Here is where advertising agencies come into play, putting their creativity and storytelling skills at the service of marketing.
One of those previously mentioned occasions is, with no doubts, the super bowl. Every years some of the biggest multinationals in the world fight for the title of best ad of the year. It is very difficult to choose just a few given the high quality of most of the ads broadcasted every year, but here you can find a small selection, I hope you enjoy them.
1. Reebok – Terry Tate Office Linebreaker (2003)
2. Old Spice – The man your man could smell like (2003)
3. Apple – Macintosh Commercial (1984)
4. Budlight – The Classroom (2007)
5. Budweiser – Wassup (1999)
6. EDS – Cat Herders (2005)
7. Doritos -The Funeral (2010)
8. McDonalds – The Showdown
As said before these are only a few examples, there are lots of great commercials broadcasted every year. Starting from creatives, and ending in the video production company that shoots the commercial, these are the kind of tv ads that anyone in the industry dreams to take part in.
After the Superbowl commercials for 2013 were unveiled, does any of them deserve a place in this list?
This is a guest post by Beyond 190 Studio Dubai, a media production agency, that specialises the production of tv commercials, corporate videos, feature films and documentaries. You can find some examples of their work here.